October 5th, 2023

WASHINGTON – This month, the Small Business Digital Alliance (SBDA), a co-sponsorship between the U.S. Small Business Administration (SBA) and Business Forward, Inc., commemorates Cybersecurity Awareness Month.

“Digital tools present new opportunities for America’s 32.5 million small businesses looking to grow their revenue and online presence,” said Liz Fairchild, Executive Director of Business Forward. “Now, more than ever, business owners are looking for ways to mitigate risk and uncertainty online to protect their businesses. Digital tools and training can help prevent cyber attacks and cyber threats, especially during the holiday season.”

Hear from SBDA National Members and Allies how they share tools, strategies, and case studies to help small business owners protect their businesses from cybersecurity vulnerabilities, including:

Jack Kudale, Founder and CEO, Cowbell: “SBDA is bringing much-needed awareness and recognition to Cybersecurity Awareness Month and the impact of cyber risks on small and medium-sized enterprises (SMEs). Four out of five small and medium-sized enterprises (SMEs) do not have sufficient financial protection from cyber threats. Equipped with a cyber insurance policy by Cowbell and the tools offered by the SBDA, SMEs can improve their cyber resiliency and mitigate risk – keeping the doors open and lights on if an attack happens."

Lisa Gevelber, Founder, Grow with Google: "Cybersecurity attacks are increasing globally, but more than half of American small business leaders lack a cybersecurity plan. Google is committed to helping small business owners learn the digital skills they need to stay safe as they grow online. This Cybersecurity Awareness Month, we’re proud to continue working with the Small Business Digital Alliance to expand access to cybersecurity training."

Samantha Wellington, EVP, Business Affairs, Chief Legal Officer and Secretary, TriNet: “Cybersecurity Awareness Month is an impactful time to remind entrepreneurs that any type of cyberattack could result in operational, financial, and reputational damage, and everyone must be vigilant and on alert. People are truly the best defense when it comes to cyberattacks. TriNet’s resources in the Digital Tool Library address how people, and the culture a company creates, are critical factors in a successful cybersecurity program, whilst also providing practical advice to small business owners on protecting their people and company.”

Rochelle Clarke, Founder, Continuity Strength: "As we enter Cybersecurity Awareness Month, it’s important for small businesses to remember that they are not immune to cyberattacks. In fact, small businesses are often targeted because they are seen as being less prepared than larger organizations. Our online business continuity plans prepare small businesses to confidently respond to unplanned disruptions like cyberattacks, so they can stay in business. I am confident that by fostering a culture of awareness and preparedness, we can pave the way for a safer, more resilient digital future. I encourage all small businesses to take advantage of this opportunity to learn more about cybersecurity and how to protect themselves." 

Lashawna Manigault, Director of District Business Liasons Program, Small Business Services, Detroit Economic Growth Corporation: “Cybersecurity is no longer a luxury but a necessity. The investment in cybersecurity resources that educate and offer immediate access and protection, specifically for small business owners, stands as a linchpin for businesses looking to grow and expand. Without a strong cybersecurity infrastructure protecting their intellectual property, finances, operations and customers, entrepreneurs risk jeopardizing their investments, livelihoods and aspirations for long-term success."

Raffaele Mautone, CEO and Founder, Judy Security: "Small and Medium-sized businesses are highly vulnerable to cyber breaches, especially during the holiday season. Traditional cybersecurity solutions have primarily catered to larger companies, treating SMBs simply as a revenue stream. Given that there are approximately 32 million SMBs in the US, which form the backbone of our economy during holiday times and beyond, it’s crucial to provide them with tailored cybersecurity tools. At Judy Security, we collaborate with thousands of SMBs, offering an all-in-one solution to protect their digital assets year round."

Olivia Ainza-Kramer, President & CEO, Nogales-Santa Cruz County Chamber of Commcerce: "Small businesses are the backbone of our community, and in today’s digital age, safeguarding their success means prioritizing cybersecurity. The Small Business Digital Alliance and its partners are committed to helping our local entrepreneurs thrive, and that starts with staying vigilant in the online world."

Brad Garsten, CEO of PrivacyCare: “The holiday season is a prime time for cybercriminals to exploit vulnerabilities, as people tend to be more distracted and may let their guard down. By implementing these digital tools and training measures, such as: Multi-Factor Authentication (MFA), Phishing Awareness Training, Regular Software Updates, Secure Wi-Fi Networks, Strong Passwords and Password Managers, and Consumer Data Privacy tracking individuals and organizations can significantly reduce their risk of falling victim to cyber-attacks and enjoy a safer and more secure holiday season."

Tameka Ramsey, CEO and Principal Associate, T. Ramsey & Associates: "Digital empowerment is not just about accessing the online marketplace; it’s about safeguarding our businesses in that space. Especially during the holiday season, when threats are heightened, it’s vital for micro and small businesses, especially those led by women and people of color, to equip themselves with digital tools and training. Only by understanding the cyber landscape can we proactively defend against the ever-evolving cyber threats."

To learn more about the SBDA, visit

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