HOW TO PIVOT FROM AN IN-PERSON BIZ TO ONLINE
Unique Markets
Struggling because Covid-19 has turned your world upside down? Don’t worry, watch this episode to learn priceless ways to go from IRL to building a great online brand! Businesses that thrived from in-person experiences – from movie theaters to summer camps, food festivals to classes and workshops – are having to struggle with pivoting online… And for independent and small businesses this is tough because most run everything themselves!
In this episode Sonja speaks with Emily Hope Dobkin, founder of Betterish, a company dedicated to providing dynamic and collaborative workshops and classes with the goal of connecting people and fostering community. In the wake of COVID-19, Emily is struggling with finding ways to provide the same interconnectivity and community that she provides through her in-person experiences. Listen as Sonja helps her to figure out what her next steps should be and how she can increase sales and communication.
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