MUST-KNOW TIPS FOR MARKETING YOUR SMALL BUSINESS TO MILLENNIALS
An important aspect to creating a brand is defining your target market. Generational marketing is a tactic used by brands to capture the attention of different age groups. Most brands today are trying to win over one of the largest and most diverse generations – Millennials!
While Millennials are considered to be the ‘selfie generation,’ they’re more complex than that. They were raised in an era of emerging technology and are extremely tech savvy. Millennials do most of their shopping online and have huge buying power in the consumer industry. They’re indifferent toward traditional marketing techniques used on previous generations, like Baby Boomers and Gen X-ers.