PRO TIPS TO IMPROVE YOUR ECOMMERCE WEBSITE AND MAKE THAT MONEY!
Unique Markets
Digital Presence
In this episode, Sonja gives her most in-depth website analysis of the season including tips on webpage architecture, product photography, best practices for navigation, and better storytelling/branding.
Krystyl Wright is co-founder of Lot XI (pronounced “Lot Eleven”), an urban apothecary brand based in Compton, California. Recently, her business was featured on HBO’s Insecure — which of course caused a spike in her website visitors. However, her overall sales did not reflect the increase in visitors. Sonja digs deep into Krystyl’s website to analyze why her conversion rate was so low.
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