digital tool library

HOW TO GO FROM SOLOPRENEUR TO BIG BRAND
Unique Markets

Attract New Customers, Digital Presence

At first glance Dear Joie looks picture perfect, but if you look deeper you’ll notice that you would never know who actually runs the company; there’s no “About Us” page or founder story anywhere! This may be why Dear Joie founder Amanda Delos Reyes, is not making as many sales as she should be. Amanda…

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WHEELS UP! HOW TO HANDLE TURBULENCE
Unique Markets

COVID, Manage Growth

So many people have become entrepreneurs during COVID or because of it! One of these new entrepreneurs is Maria Varela, who’s business, My Layover Box, was founded in March 2020, RIGHT BEFORE we went into lockdown! Not great timing for a company based on the joy of traveling. Pandemic or not, the business has barely…

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HOW TO ELEVATE YOUR BRAND TO REACH THE RIGHT PEOPLE
Unique Markets

Attract New Customers, Digital Presence

After years of working for household recognized fashion brands, Melissa Velia launched her own company selling scrunchies, belts, and ties — all of which she handmakes. Even though her products are amazing Melissa’s product photography is outdated and Sonja thinks she should be making double or triple what her annual revenues are. In order to…

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PASTRIES & PR: HOW TO GET PRESS
Unique Markets

Attract New Customers, Manage Growth

The owner of Broadway Baker, Jim Osorno, needs Sonja's help with pitching his business to the press as he prepares to open his first brick and mortar store. Listen for money-saving tips on getting great press, learn Jim's story, don't forget to stay tuned for Sonja's Top Takeaways at the end of the episode. VIEW…

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DIVERSITY & DOLLARS: HOW TO IMPROVE YOUR SOCIAL MEDIA CONTENT
Unique Markets

Digital Presence

Tune in as Sonja emphasizes the importance of model diversity and brand first impressions. Gwen Gardner of Simply Chickie needs to be encouraged to trust her gut and rethink her social media strategy. Don't forget to stay tuned for Sonja's Top Takeaways at the end of the episode. VIEW TOOL Learn more from Unique Markets

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SALES & SCALING: HOW TO GROW YOUR BUSINESS
Unique Markets

Attract New Customers, Manage Growth

Listen in as Sonja helps Mo, a whimsical jewelry maker and owner of MoCoLa (https://mocolajewelry.com), learn how to increase her revenue and scale her company! Don't forget to stay tuned for Sonja's Top Takeaways at the end of the episode. VIEW TOOL Learn more from Unique Markets

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