digital tool library

FEARS & FORTUNE: HOW TO HIRE AND PRESENT YOUR BRAND
Unique Markets

Digital Presence, Find And Retain Talent

Sometimes you just need to get over yourself and present your brand for the whole world to see! Listen in as Sonja helps Kyle Lin of the advertising agency Immigrant Creative, get over his fears and post about his company on social media. Sonja also talks through the hiring process and the best ways to…

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SANDALS & SMALL BUSINESS: HOW TO MAKE SURE YOU CAN GET PAID AND MAKE SALES
Unique Markets

Operations

Are you getting paid? In this episode Sonja helps Gemma Greenhill, co-founder of the stylish clog company Santa Venetia, find ways to make sure she gets her money! They also discuss other common struggles for small business owners such as paying off loans, owning up to being a small business, and getting through the dark…

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PRICE POINT & PROFITABILITY: HOW TO PRICE YOUR PRODUCTS AND MANUFACTURE
Unique Markets

Digital Presence

This week Sonja helps Michelle Zagardo, founder of the headband company Lysande, find the confidence she needs to grow her company through manufacturing and by changing her pricing. Hear Sonja break down how to create the best Instagram account for your company and how to take better model and product photography. VIEW TOOL Learn more…

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Accessories & Ads: How to Advertise and Be Yourself
Unique Markets

Attract New Customers, Manage Growth

Don't let advertising intimidate you! In this episode, Sonja is here to help navigate the world of social media advertising with Megan Combs, the owner of Stitch & Shutter, a modern leather goods company. Along with the complex ins and outs of Facebook and social media advertising, Sonja and Megan talk about not being afraid…

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DISHES & DESIGN: HOW TO MAKE A BRAND STYLE AND PROMOTE YOUR COMPANY
Unique Markets

Attract New Customers, Manage Growth

In this week's episode Sonja talks to Travis Peterson, the owner of a prank greeting card company called Joker Greeting. Travis wants to increase his sales and grow his company past the one million dollar mark all while he is the only employee. Travis reveals that while he wants to grow his business, he may…

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CBD & CAPITAL: HOW TO CONNECT WITH YOUR CUSTOMERS
Unique Markets

Attract New Customers, Manage Growth

In this episode, Sonja speaks with Mohnia Patel, the founder of Shanti Wellness, a CBD and wellness company. Mohnia started Shanti Wellness after being fired and realizing that she wasn't happy and needed to forge her own path towards wellness and joy. Sonja helps Mohnia find the best way to connect with her customers, how…

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