digital tool library

This course covers the basics to help you understand and achieve Product Market Fit with your business products and offerings. A strong indicator of product market fit is when existing users recognize your product’s value and tell others about their great experience with the product and your company then replicates that same experience for new…

Business websites provide a digital identity and provide information to customers looking for solutions to a problem. This beginner course will help you identify how to get started with building your business website and how certain elements and best practices can lead to greater success. To review this course and additional resources, including complimentary coaching,…

Whether you have a physical store and are looking for ways to reach more customers or you’re looking to start your business from scratch online, there are plenty of reasons to consider eCommerce. This beginner course will guide you through eCommerce basics, identifying the different ways you can sell online either through a marketplace or…

When it comes to creating content that matters for your small business, it’s no surprise that consistent, quality content will bring your target customers back day after day to engage with your brand. No matter what kind of business or industry you’re in, you can benefit from content marketing. It’s just about finding the right…

Growth marketing is a systematic process that couples strategic brand marketing with tactical performance marketing to acquire good-fit customers, retain them, and keep them engaged so they will buy again, buy more, and tell others. It focuses on the total lifetime value of a customer. It is important for the acquisition of new customers and…

This course covers the basics to help you prepare and respond to RFPs, RFQs, and RFIs as a critical component to winning government and corporate contracts. A stellar RFP is the cornerstone to winning a contract, and winning contracts affords you the opportunity to have your business listed within a corporation’s database as a supplier…