digital tool library

How to Start a Business: Work through steps to starting a business from goals, to concept, and planning so you are set to launch your next dream. VIEW TOOL Learn more from GetSetUp

Are you thinking about doing competitor research? The research you perform on your company’s competitors should dictate almost any strategy you make. Identifying them can help you build a successful marketing plan to push your brand out in front of them. VIEW TOOL Learn more from Moving Forward Small Business

Entrepreneur.com defines competitive analysis as “Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service.” In essence, it’s rather like your everyday market research, with a dash of identifying your unique value proposition (UVP) thrown into the mix. VIEW TOOL Learn more from…

Video marketing is certainly a popular form of advertising, and that it’s a market that will only grow in the future. Small businesses are the ones who stand to gain the most from this type of advertising. This is because the large businesses, which already have a high advertising budget for TV commercials and brand…

Lead generation websites are ideally suited to the small local business owners as it doesn’t require selling any products online, and doesn’t take an immense amount of time like other forms of online marketing do. It is based on generating online leads through targeted Internet marketing tactics and then turning those leads into new customers.…

Why are some companies more competitive than others? To be successful, a leader must be able to diagnose the reasons behind successes and failures and to be able to effectively improve performance in the future. In episode 2 of the Small Business CEO series, learn to identify opportunities, develop a viable course of action, and…