digital tool library

We’ve all had a disappointing online experience. Whether it’s a website that’s difficult to navigate or a webpage with links that don’t work, such encounters can be deeply frustrating to users, who will often abandon a challenging website and look elsewhere. In this course, we will explore how creating a positive user experience, or UX,…

A business that prioritizes inclusivity sends a powerful, welcoming message that can reach new audiences and inspire loyalty. Since 1 in 4 Americans has a disability, being inclusive involves improving accessibility to ensure that your business can accommodate people with disabilities. Not only does it make sense to consider this significant portion of the population…

Creating your website is one of the most empowering things you can do as a business owner. It will serve as your communication hub, marketing center, sales tool, learning platform, growth strategy builder, and so much more. So, where do you start? In this course, we will look at website-building basics and discuss the ins…

Studies show that over 90% of customers read online reviews before buying a product or service. And reviews written by customers carry significant weight with audiences. Whether your business is brick and mortar, online, or a mix of both, this course will provide key information on how to source customer reviews online and manage feedback,…

Having an online presence is highly beneficial to any business owner. It enables you to increase influence with a target audience and build customer relationships. But maintaining that social presence and keeping your audience engaged takes work. An online community is a sustainable way to establish and maintain an online presence. In this intermediate course,…

Considering that 1 in 4 Americans has a disability, creating a business that is accessible to all should be a prime consideration. Businesses today need to be accessible–not only because it makes sound business sense to reach this significant portion of the population, but also for legal and social responsibility reasons. While planning for accessibility…